The face behind the brand is not a queen – not even a princess, but a woman who takes regal joy in developing cosmetics. Her name is Julia Schauer, she is a trained photographer, a long-time beauty journalist, a mother of one daughter, and founded the label Queen of Green in 2023.
Why? Because it was simply time for sustainable cosmetics to get a new, appealing look.
Despite her many years as a beauty editor for Austria's leading women's magazines, she never would have thought that developing a cosmetic product could be so multifaceted, complicated, and time-consuming. Her considerable perfectionism and the fact that she had tested so many different products on the market didn't make it any easier.
But the result speaks for itself.
Would she do it again? "Of course, but this time I'd rather skip all the mistakes, detours, and obstacles if possible!"
Here you can discover the results of Julia's long research and many experiments. TO THE SHOP